Although countless investing styles have been used to pull profits out of the markets, I would argue that most investors will fall into either of the following two categories: - Balance sheet investing: the investor values the quality of the assets that the company owns and seeks to invest in the company when its net assets are relatively cheap. -Cash flows/ Earnings estimations: the investor seeks to find and invest in those companies that will yield strong profits in the future, and seeks to do so at an affordable price that will allow for his investment to appreciate when profits subsequently rise. Both of these approaches are perfectly valid for investing in public companies. It is to the preference of the investor to pick a style that best suits his skill set. I would argue that the first is more of a cerebral approach whereas the second may benefit from creative thinking, as well as from comparative and forward thinking. Net-net Investing: A simple balance sheet investing ap...